Sustay is a real estate developer based in the Netherlands, with its activities notably present in and around Rotterdam. The organisation specialises in creating mid-segment rental housing, specifically targeting the urgent shortage of affordable yet sustainable rental homes faced by many Dutch cities. According to its own statements, the company addresses a national shortfall projected to reach 845,000 homes by 2030, with a particular emphasis on improving flow in the housing market and catering to the societal middle class.
Sustay’s approach combines the development of apartments and ground-based homes, with a focus on innovative construction methods. This includes using wood as a sustainable material and offsetting traditional construction’s carbon footprint by funding global tree planting. Their aim is not only to increase the housing stock but to do so in a way that reduces environmental impact.
Among Sustay’s projects are social housing, mid-segment rentals, and owner-occupied dwellings, with examples found in Den Haag (Moerwijk) and Nieuwegein (Van Reeshof). The company collaborates with housing corporations and municipalities to enhance neighborhood diversity and address the needs of specific groups, such as elderly people requiring accessible, step-free homes.
Sustay has a reputation for being a relatively small yet innovative player in the sector, recognised for pioneering sustainable, energy-neutral ("nul-op-de-meter") housing developments. Its activities focus on both delivery of new housing and ensuring that the built environment serves a broader range of residents, prioritising affordability and sustainability.