ASG Homes is a residential property developer headquartered in Madrid, Spain, and serves as the real estate development arm of the European investment manager ActivumSG. The organisation was established as part of ASG’s expansion into Spain in 2013, though the ASG group itself traces its origins to 2007 in Germany. The Madrid-based Spanish team combines over three decades of collective experience in the housing sector, having overseen the construction of more than 10,000 homes.
ASG Homes operates with an in-house team of around 30 professionals, supported by a network of external specialists. Their development approach includes the full lifecycle of property, from land identification through to project execution and sale or rental. The company is involved in both residential and mixed-use real estate projects, and it manages a land bank of approximately 500,000 square meters, representing a capacity to build about 5,000 homes. These developments are spread across Spanish cities including Madrid, Alicante, Estepona, Marbella, Salamanca, Barcelona, Sevilla, and Valencia.
Recent examples include large-scale residential developments in Madrid, San Sebastián, and Sevilla, collectively valued at approximately €200 million upon completion. ASG Homes has adapted to increasing institutional investor interest by negotiating the sale of these assets as rental portfolios. The group is a member of the Madrid Association of Property Developers, engaging with industry bodies to shape sector standards and policies.