RED Company is a Rotterdam-based real estate developer founded in 2015 by Niels Jansen and Nanne de Ru. The firm positions itself in the market by combining expertise in development, design, and construction under one roof, a model that distinguishes it from conventional developers who typically outsource these functions.
The company's portfolio spans residential, mixed-use, and commercial projects across the Netherlands. Among its most prominent developments is the BaanTower in Rotterdam, a 159-meter residential tower with 427 rental apartments designed by Powerhouse Company. The project, which RED Company initiated in 2015, later became a joint venture with Redevco. The tower features rooftop amenities including a pool, garden, library, and fitness facilities, with thirty percent of units designated for mid-market rental housing.
In Amsterdam, RED Company partnered with Caransa Groep to win a municipal tender for VrijHaven, a redevelopment of the Havenstraatterrein in Oud-Zuid. The project will deliver approximately 350 homes, with seventy percent allocated to middle-income housing. The design incorporates the area's industrial railway heritage while emphasizing sustainability through reused and bio-based materials. The development includes commercial spaces, hospitality venues, and facilities for makers and artists.
RED Company also developed Sluishuis, a 39,500-square-meter residential project in Amsterdam that received the MIPIM Award in 2023 for Best Residential Project. The firm's approach emphasizes architectural quality and sustainable building practices, working with established architecture firms like Powerhouse Company on multiple projects.