Proel Consultoría is a Madrid-based real estate consulting firm established in 2008 by José Luis Marcos Muñoz and Jesús Sáenz de Tejada, during the global financial crisis. The founders, each holding decades of industry experience, aimed to address the market’s need for specialized support in property management and marketing, targeting an approach based on detailed project analysis and adaptability to market trends.
The company operates with a core team of real estate and business professionals whose backgrounds include technical, legal, and financial expertise. Its main activities encompass consultancy and valuation services for due diligence processes, technical assistance in urban planning, economic and financial feasibility studies, and analysis and valuation of real estate portfolios and unique assets. Proel Consultoría’s methodology relies on exhaustive analytical work, emphasizing risk minimization and asset optimization through customized client strategies. The firm maintains ongoing process improvement efforts, notably integrating technological developments into its operations to adapt to changes in the real estate sector.
Proel Consultoría’s projects span both the investment and disinvestment sides of real estate, serving clients seeking to maximize returns in complex urban environments. For example, in 2017, it managed the marketing of a 105-home development for the French developer Emerige in Madrid—an example of its role in large-scale residential projects. The consultancy covers all phases, from initial feasibility analysis to technical and urban planning support, reflecting its comprehensive project involvement.
The organization enforces a code of ethics emphasizing legal compliance, transparency, and risk assessment, especially regarding financial operations.