Málaga para Vivir is a citizen and neighbourhood movement based in Málaga, Spain, focused on housing rights and opposition to the city’s property- and tourism-led development model.48 It emerged after a public demonstration held on 29 June 2024 and subsequently developed into an organising platform for local residents and social groups.24 The movement describes itself as an assembly-based initiative addressing the displacement of residents from Málaga’s neighbourhoods.4
Its central concerns include rising rents, evictions, insecure housing and the wider affordability crisis.4 Málaga para Vivir argues that speculative real-estate and tourism projects benefit large property owners and investment funds while making it harder for local residents to remain in the city.4 Its activities have primarily involved public demonstrations, press conferences, public campaigning and neighbourhood organising.48 In April 2025, it coordinated a Málaga demonstration as part of a mobilisation held in dozens of cities across Spain.8 The march brought together residents, social organisations and political representatives, and travelled through central Málaga to the Parque de Huelin.5
The movement has also undertaken more localised neighbourhood advocacy. In June 2026, its El Palo committee submitted objections to the planned waterfront promenade, calling for measures to protect the neighbourhood’s residential fabric and prevent further price increases.12 This indicates that its work extends beyond city-wide housing protests to specific urban-development and planning issues.
Málaga para Vivir is locally rooted, with its campaigns and demands centred on Málaga, although it has participated in coordinated national housing mobilisations.48 Public reporting identifies Lula as a spokesperson in 2026; no fuller leadership structure or formal founding date was identified in the available sources.11