The Boros organisation, founded by Christian Boros in 1990, is a multifaceted entity that encompasses a communication agency, a foundation for contemporary art, and an international publishing house. At its core, Boros is a network of thinkers and companies that develop innovative strategies for positioning and differentiating brands, companies, and institutions across various fields including art, culture, design, business, literature, science, and beauty.
Boros works with a diverse range of clients, from start-ups to established corporations, and from cultural institutions to media outlets. The agency is known for its unconventional and minimalist approach to communication, focusing on strategy, branding, digital media, and advertising. Notable projects include managing high-profile museum openings and exhibitions, as well as collaborating with the renowned nightclub Berghain to create the exhibition "Studio Berlin," featuring works by 118 contemporary artists living and working in Berlin.
The Boros Foundation, a key component of the organisation, is dedicated to promoting contemporary art. It hosts the Boros Collection, a private art collection housed in a former bunker, which offers guided tours and special events. The foundation's commitment to art is further underscored by its involvement in various cultural projects and collaborations.
Through its diverse activities, Boros demonstrates a commitment to fostering creative and strategic communication solutions that resonate across various sectors. Its blend of artistic, cultural, and commercial endeavors makes it a unique player in the European cultural landscape.