And The People is a social innovation agency based in Amsterdam that applies human-centered design and action research to develop solutions addressing systemic challenges1. The organization operates as a mission-driven bureau that bridges policy and systems-level thinking with community-based implementation, facilitating ownership and understanding across different levels of society to accelerate lasting change2.
The agency focuses on three key transition areas, though the search results do not specify these in detail2. Its methodology centers on human-centered design, a process that places end users at the core of service and product development6. This involves engaging stakeholders such as residents and local entrepreneurs through creative research techniques, persona development, and rapid prototyping to test assumptions in real-world contexts6.
And The People works with both Dutch and international clients, combining expertise in social innovation with practical implementation1. The organization is recognized as a B Corp (Benefit Corporation) since November 2021, signifying its commitment to using business as a force for positive impact on people, communities, and the planet4. This certification places it alongside organizations like Patagonia, Tony's Chocolonely, and Fairphone in a global network advancing economic system change4.
The agency's approach emphasizes regenerative living environments and sustainable transitions, though specific housing-related projects are not detailed in available information. Its work demonstrates a commitment to systemic change through collaborative, community-centered methodologies rather than top-down solutions.