Alicante, dónde vas is a citizen platform based in Alicante, Spain, formed by residents, trade unions, associations and local businesses to raise concerns about tourism’s effects on neighbourhoods and daily life. 5 Its public activity has included demonstrations and advocacy on housing, urban planning, working conditions, local commerce and the preservation of neighbourhood character. 345
The platform was publicly active by July 2024, when it called for a demonstration in Alicante and described its purpose as making the impacts of the tourism industry visible and proposing solutions. 5 The sources reviewed do not specify a formal founding date or identify a registered office. María Cueva is a spokesperson; reporting has also identified Elena Lara as a spokesperson. 35
The platform argues that rising rents and tourist accommodation contribute to residents’ housing difficulties and changes in traditional neighbourhoods, including the loss of local businesses. 45 It has also criticised the handling of public participation in Alicante’s new urban plan, calling for greater transparency and meaningful involvement of neighbourhood groups. 3
Its work is local in focus, centred on Alicante and its neighbourhoods. In September 2026, it joined the Sindicat de Vivenda de Carolines and the Sindicat de Vivenda de la Zona Nord in calling a city demonstration for a change in Alicante’s tourism model. 28 The organisers’ concerns included housing access, employment conditions, public services, neighbourhood life and architectural heritage. 28 The platform has said its criticism is directed at the model and its effects, rather than tourism in itself. 35