Perceptions of a just transition in the built environment: Research Report

This research report titled "Perceptions of a Just Transition in the Built Environment" is published by Demos Helsinki, 89up, and the Laudes Foundation. The report focuses on the growing need for sustainable housing and explores public perceptions and narratives surrounding the transition to a climate-positive built environment across Europe.

The objective of the research was to examine the perceptions of narratives related to a just transition to net zero in the built environment. This study included a comprehensive approach with insights gathered from over 20,000 participants across ten European countries, analyzing public attitudes towards sustainability and housing.

The report reveals that buildings account for nearly 40% of all carbon emissions in Europe, highlighting the urgent need for action in the construction sector. The research identified three main narratives: Pragmatic, Futurist, and Insecurity. The Pragmatic narrative emphasizes the importance of incremental changes to improve energy efficiency, while the Futurist narrative advocates for a comprehensive transformation towards smart cities. The Insecurity narrative underscores the urgent need for addressing the intertwined crises of housing affordability and climate change.

The research spans various countries, including Germany, France, Italy, and the UK, collecting data on public sentiment regarding housing and sustainability. For instance, 78.6K mentions in news articles were recorded about decarbonizing the built environment, contrasting with 215K mentions related to transport systems. However, the public recognizes the need for action against the backdrop of rising costs and socio-economic challenges.

A representative sample of 20,229 people answered questions on their perceptions. The results indicated that the Insecurity narrative was the most influential across Europe, particularly among younger demographics and tenants. Specific polling results showed that 73% of respondents across Europe agreed with the Pragmatic narrative, while the Insecurity narrative resonated strongly with 71% of young adults aged 18-40.

The report emphasizes the need for strategic communication to effectively convey the urgency of the housing and climate crises. It suggests developing narratives that resonate with diverse audiences, particularly emphasizing social equity and justice as integral to the sustainability conversation. The importance of engaging with stakeholders to create a united front for policy change is also highlighted.

As Europe approaches a pivotal moment regarding climate action, the report calls for collaborative efforts to create sustainable housing solutions that address both environmental and social justice. The findings serve to guide policymakers, industry leaders, and civil society in constructing narratives that can effectively mobilize public support and drive meaningful change. This resource represents a significant step towards understanding public perceptions of sustainability in housing and the just transition required to create a climate-positive future in the built environment.