LOEHR is a Berlin-based design label specializing in furniture and objects. Founded by three brothers—David, Leon, and Julian Löhr—the company began in 2012 in Hamburg as a family-run "garage business" before relocating to Berlin, where it consolidated its creative and operational activities. The move to Berlin in 2015 marked a pivotal shift, enabling the brothers to refine their brand identity and collaborative process.
LOEHR's work is defined by a clear focus on architectural inspiration and reductionist forms. The founders are influenced by both modernist architecture and design classics, resulting in pieces that are marked by understated geometric shapes and functional versatility. Their collections reflect an ongoing dialogue with architecture, as demonstrated by their 2017 launch held at a house designed by Oscar Niemeyer in Berlin’s Hansaviertel—a neighborhood known for its post-war architectural significance.
The company's scope includes the design and production of furniture and objects intended for both residential and commercial interiors. LOEHR’s portfolio features seating, tables, and modular systems, often characterized by an emphasis on sustainability and a holistic consideration of space. Their studio, located in Berlin, is open by appointment, highlighting a focus on direct engagement with clients and collaborators.
LOEHR stands out in the Berlin design scene for its integration of familial collaboration, architectural reference points, and a steady evolution since its early days in Hamburg. Their trajectory reflects a combination of traditional craftsmanship, contemporary design, and a considered approach to both materials and context.