Sifted is a pan-European media platform dedicated to providing news, analysis, and insights into the dynamic world of startups, scaleups, and technology innovation in Europe. Launched in 2019, Sifted was co-founded by digital entrepreneur Caspar Woolley and John Thornhill, the innovation editor at the Financial Times (FT), which also backs the platform. Its mission is to amplify and support Europe’s startup ecosystem by offering in-depth reporting, indispensable market analysis, and a platform for fostering collaboration among founders, investors, and operators.
The platform distinguishes itself with its focus on European innovation, covering everything from fintech and SaaS to climate tech and deep tech. Its editorial team spans the continent, ensuring local insights are brought to a global audience. Sifted also engages the startup community through events, newsletters, and data-driven insights, making it not just a media outlet but a resource hub for entrepreneurs and investors. Its community-focused approach emphasizes empowering businesses by connecting audiences to events, resources, and key networks.
Sifted’s partnerships with organizations aiming to boost visibility in the European startup scene highlight its role as a thought leader in the sector. The platform has also been praised for its professionalism and adaptability in delivering effective campaigns. By bridging the gap between startups and an engaged pan-European audience, Sifted has cemented itself as an essential resource for understanding and navigating Europe’s vibrant startup ecosystem. With its FT backing, it continues to grow as a trusted source of information and inspiration for innovation across the continent.