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Learn moreContext and Purpose
The "Lean Impact Journey" guide is a resource created by Viviana Köhrbrück and Silvia Weber, published by PHINEO, a non-profit organization focused on social impact. This guide aims to assist impact entrepreneurs and change-makers in effectively addressing social and environmental challenges while maximizing social value. The methodology presented is based on the principles of Lean Startup and has been adapted specifically for startups aiming for sustainable solutions.
Key Components of the Lean Impact Journey
The Lean Impact Journey emphasizes a structured approach to developing impactful solutions, using minimal resources while ensuring continuous improvement. It is divided into several phases: Ideation, Prototyping, Growth, and Scaling. Each phase involves specific steps, starting with problem identification and stakeholder analysis, followed by solution design and validation, and culminating in product development and scaling strategies.
Ideation and Problem Analysis
In the ideation phase, the guide stresses the importance of thoroughly understanding the problem to be solved, the target group affected, and the relevant stakeholders. This includes conducting a root cause analysis and utilizing the “5 Whys” technique to identify underlying issues. The guide also suggests employing a social change matrix to contextualize the problem within broader systemic factors.
Data Collection and Validation
Collecting data through qualitative interviews and surveys is crucial for validating assumptions about the target group and the problem at hand. The guide encourages a participatory approach, emphasizing direct conversations with stakeholders to gain insights into their needs and expectations. This data-driven methodology informs the development of effective solutions that genuinely address the identified issues.
Prototyping and MVP Development
The prototyping phase focuses on creating a minimum viable product (MVP) that embodies the core functions needed to solve the primary problem. This stage involves building a simple version of the solution and measuring its impact using key metrics. Regular feedback loops from users are integral to refining the solution, ensuring it aligns with the target group's needs.
Growth Strategies and Sustainable Impact
As the startup matures, the growth phase emphasizes product development, team building, and impact management. It encourages startups to focus on creating a culture that supports their mission while expanding their customer base. The guide outlines strategies for scaling, including deepening market presence and branching out into new audiences, ensuring that growth aligns with impact objectives.
Measuring Impact and KPIs
Tracking key performance indicators (KPIs) is essential for assessing both financial and social outcomes. The guide provides a framework for measuring progress at different levels, from immediate outputs to long-term societal changes. This structured approach ensures that startups can continually monitor their impact and make informed decisions based on data.
Conclusion
The Lean Impact Journey serves as a comprehensive resource for startups aiming to create sustainable solutions in the housing sector and beyond. By following its structured methodology, entrepreneurs can effectively leverage resources to maximize their social impact, thus contributing to the broader goal of sustainable development across Europe.

